Reports To: Chief Executive Officer (CEO)  

Department: Marketing  

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Company Overview:

Wow Braids is a fast-growing beauty brand specializing in high-quality braided wigs for black women. We combine authentic craftsmanship with modern fashion to empower women through beauty while promoting social impact by providing sustainable employment to African women. With a strong presence in e-commerce and a growing international customer base, Wow Braids aims to revolutionize the hair industry by celebrating black beauty with purpose and authenticity.

We are seeking a visionary and strategic Marketing Director to lead our marketing efforts and accelerate growth across all digital and traditional channels. The ideal candidate will bring a passion for beauty, a deep understanding of our target audience, and expertise in driving brand awareness and revenue through innovative marketing strategies.

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Position Overview:

The Marketing Director will be responsible for developing and executing Wow Braids' comprehensive marketing strategy. This role will focus on brand positioning, customer acquisition, revenue growth, and building long-term brand loyalty. You will lead a dynamic marketing team, working cross-functionally to align marketing initiatives with business objectives. This is an opportunity for a results-driven, innovative leader who can balance creative vision with data-driven decision-making.

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Key Responsibilities:

 1. Marketing Strategy & Leadership:

• Develop and implement a comprehensive, multi-channel marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
• Lead the marketing team in day-to-day operations, ensuring alignment with the company’s mission and business goals.
• Analyze market trends, customer insights, and competitive landscape to inform strategic decisions.
• Identify growth opportunities, including potential new markets, products, or partnerships.
• Manage and allocate the marketing budget efficiently to maximize ROI.
• Develop KPIs and metrics to measure the success of marketing initiatives and adjust tactics accordingly.

 2. Brand Management:

• Champion the Wow Braids brand, ensuring consistency in messaging, tone, and visual identity across all channels.
• Drive brand storytelling that highlights Wow Braids' unique value proposition, including the cultural significance of black beauty and the company’s social impact efforts.
• Oversee product launch campaigns, ensuring they resonate with the target audience and drive sales.
• Ensure all marketing materials reflect the brand’s authenticity, empowerment, and inclusivity.

 3. Digital & Social Media Strategy:

• Lead the development and execution of digital marketing campaigns across SEO, SEM, social media, email marketing, and influencer partnerships.
• Drive Wow Braids’ presence on social media platforms, ensuring engagement and growth through content that speaks to the core audience (black women and beauty enthusiasts).
• Collaborate with the e-commerce team to optimize the online shopping experience and increase conversion rates.
• Leverage data analytics to continuously refine and improve digital marketing strategies.

 4. Team Management & Collaboration:

• Build and mentor a high-performing marketing team, including roles in content creation, social media, digital marketing, PR, and brand management.
• Provide guidance and leadership to team members, fostering a culture of collaboration, creativity, and continuous improvement.
• Collaborate with cross-functional teams (e.g., product development, operations, sales) to ensure alignment and successful execution of marketing initiatives.
• Manage relationships with external agencies, consultants, and partners as needed.

 5. Customer Engagement & Loyalty:

• Develop customer retention strategies, including loyalty programs and personalized marketing efforts.
• Use CRM and data-driven approaches to create segmented campaigns that improve customer lifetime value.
• Identify and activate customer touchpoints to improve engagement, trust, and long-term brand loyalty.

 6. Public Relations & Partnerships:

• Develop and execute a PR strategy to increase media coverage in beauty and fashion publications, online platforms, and cultural outlets.
• Manage influencer relationships, brand ambassador programs, and partnerships that elevate the Wow Braids brand.
• Oversee strategic events, both virtual and in-person, to increase brand visibility and customer engagement.

 7. Data & Analytics:

• Continuously measure, analyze, and report on the effectiveness of marketing campaigns using tools such as Google Analytics, social media insights, and email marketing platforms.
• Use data to make informed decisions, optimize campaigns, and uncover new marketing opportunities.
• Report on key metrics such as customer acquisition cost (CAC), return on marketing investment (ROMI), conversion rates, and lifetime customer value (LCV).

Qualifications & Skills:

Experience:  

•  7+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the beauty, fashion, or e-commerce industries.
• Proven track record of developing and executing successful marketing strategies that drive growth and brand awareness.
•  Experience working in a direct-to-consumer (DTC) and e-commerce environment.
•  Strong understanding of the black beauty market, cultural trends, and consumer behavior within this segment is a plus.

Skills:  

• Expertise in digital marketing channels including SEO, SEM, social media, email, and influencer marketing.
• Strong analytical mindset with the ability to make data-driven decisions.
• Excellent leadership and team-building skills, with experience managing and mentoring a team.
• Exceptional written and verbal communication skills.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker able to develop unique marketing campaigns that resonate with diverse audiences.

Tools & Platforms:  

• Proficiency with marketing tools such as Google Analytics, Facebook Ads Manager, Hootsuite, Mailchimp, or similar platforms.
• Experience with CRM systems and e-commerce platforms (e.g., Shopify, Amazon).

Personal Attributes:  

• Passionate about beauty, fashion, and the empowerment of black women.
• Highly adaptable and able to pivot strategies based on market and consumer insights.
• Entrepreneurial spirit, comfortable in a fast-paced and growing business environment.
• Results-oriented and committed to achieving ambitious growth targets.

 What We Offer:

• Competitive salary with performance-based bonuses.
• Health and wellness benefits.
• Opportunity to work in a purpose-driven company with a social impact.
• Growth opportunities in a dynamic, innovative environment.

How to Apply:

Interested candidates are encouraged to submit their resume and a cover letter detailing their experience and vision for the Marketing Director role at Wow Braids through the career portal. Applications will be reviewed on a rolling basis.